February 19, 2012

HvA students make new Heineken ad!!!

Finally, after all the last bad news in the press, it's great to read something new!
Apparently, our CE students have created a new advertising campaign that Heineken will use for the summer olympics in London! For those of you whose Dutch isn't so great (yet), the copy says : "Experience the Golden Moment! Holland Heineken House was never so close by. Ask for tickets now at www.hollandheinekenhouse.nl ...."
Seems to me that when you have the experience of doing work that will actually be used - and by such a famous company as Heineken, then you feel like you're already on the road to become rich and famous - not to mentioned - satisfied by a job well done!
In the International Business School (IBS) here at HvA - we too have quite a few moments of getting in touch with reality: The YEN project, where students make their own companies, some of which have excellent ideas - the Export project, where students in the second year cooperate also with real companies, and in the third year - they all go on an internship - many of the students go abroad - get a taste of what it's like to work for a truly international company!

What I often feel as a teacher, mentor and coach at HvA - is that we have a large student body of students that have such amazing potential that it is quite an honor to be teaching here.  A moment like this one - where work done by the students is going to be used by Heineken - this is something that makes me feel proud! Well done guys!


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